A Digital Transformation with Website Redesign and SEO Success
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Impact at a glance
105%
Increase in traffic
83%
Increase in Google organic traffic
134%
Increase in enquiries
The Brief
Leverton & Sons, independent funeral directors in North London, faced the challenge of enhancing their online presence to better serve their community. As long-term clients of DBS Digital, in August 2022, they trusted the team to redesign their website and improve their digital marketing. The results have been remarkable, with significant increases in website traffic, conversion rates and enquiries.
Before collaborating with DBS Digital, Leverton & Sons had a good online presence but grappled with their clunky Wix website that was becoming outdated and difficult to manage.
They were keen on offering an online experience that was not only user friendly but filled with compassion, making the process of arranging funerals as seamless as can be for their clients, particularly as they are grieving the loss of loved ones.
The Results
The transformation of Leverton & Sons’ digital presence in collaboration with DBS Digital is a testament to the power of strategic digital marketing and compassionate website design. This success story not only brought substantial improvements in website performance but also helped a vital service provider better serve the bereaved during difficult times.
Leverton & Sons have long set high standards within the funeral industry and with DBS Digital’s help, they now matched this standard online as well.
How we did it
User Experience
Careful attention was made towards the brand, ensuring that the website reflected the professionalism and compassion for which Leverton & Sons is well known for in their community and nationally.
The website was redesigned to be more intuitive and user friendly. This included easy navigation, responsive design, improved accessibility for all visitors and most recently an online estimator which allows users to get idea of funeral costs without the pressure of speaking to someone.
SEO
The SEO efforts by DBS Digital ensured Leverton & Sons maintained their strong organic visibility with top 3 search results for their most important keywords and several number 1 spots, resulting in an 83% increase in Google organic traffic.
Website Design
The website was redesigned with the customer in mind at all times, providing useful advice and being a website that was simple and easy to navigate. The fact that overall website traffic surged by over 100% demonstrated the enhanced online visibility and the impact of having a tied up digital campaign across several channels.
Social Media Management
The social media accounts for Leverton & Sons provide them with a way to reach people and not only talk about their services but show the work they do within the community and help people understand more about the company’s brands, values and team members. Many of the Leverton’s team have been working for the company for years and are often working alongside family members, so getting this family feel across to the public was a main goal of their social media.
Since working with DBS, their organic social media has led to steadily improved reach and engagement across all their social channels, highlighting the importance of consistent posting.
*The stats above compare 1st January 2023 to 31st July 2023 to the same period the year before. August 2022 to December 2022 is excluded because a significant event for Levertons generated a huge volume of traffic through the website that wasn’t related to any marketing activity.
