Award Winning Franchise with Lead Generation at an All-Time High
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Impact at a glance
January 2023 to December 2023 compared to the previous year
96%
Increase in PPC leads
26%
Increase in PPC CTR
62%
Reduction in PPC cost per lead
The Brief
Founded more than two decades ago, Time for You Fife stands out as one of the longstanding franchisees within the Time For You network. It comes as no surprise that they were honoured as the National Winner of Scotland’s Business Awards in 2023 – fantastic recognition for their outstanding domestic cleaning services.
Time For You Fife has been a long-time client of DBS Digital and has always been eager to grow their business. The challenge for us as a team was to increase their lead generation at a sustainable level whilst maintaining high profits. Additionally, the years 2022 and 2023 saw a very volatile economic landscape, with considerable rises in the cost of living putting the squeeze on Time For You Fife’s target market.
The Results
Revamping their Google Ads and Bing Ads PPC campaigns to focus the budget on locations they wanted more leads from was an important first step. This reduced wasted spending in areas where they didn’t have cleaners and improved the profitability of the advertising. We then reviewed the campaign's visibility relative to the available budget and recommended incrementally increasing the budgets over a 2-year period to sustainably increase leads.
Developing a Facebook advertising campaign, centred around an in-platform lead form, enabled us to reach a wider audience and simplified the process for users to inquire about a cleaner. This streamlined approach not only increased engagement but also resulted in a significant boost in leads at a very low cost.
How we did it
Search Advertising
The Google and Bing Ads revamp led to a 96% increase in leads with each lead costing less than £18.50 on average. Additionally, we saw advert click through rates improve by 26% and the conversion rate increase by 11%.
Social Advertising
The use of the lead form within Facebook was a game changer. It lowered Time For You Fife’s cost per lead from Facebook advertising by 62% to £13.50 on average and generated over 120 leads during 2023.
