A Digital Transformation with Website Redesign and SEO Success

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Impact at a glance

105%

Increase in traffic

83%

Increase in Google organic traffic

134%

Increase in enquiries

The Brief

Leverton & Sons, independent funeral directors in North London, faced the challenge of enhancing their online presence to better serve their community. As long-term clients of DBS Digital, in August 2022, they trusted the team to redesign their website and improve their digital marketing. The results have been remarkable, with significant increases in website traffic, conversion rates and enquiries.

Our reputation is stronger online because of them.

Hannah Leverton | Leverton & Sons

Before collaborating with DBS Digital, Leverton & Sons had a good online presence but grappled with their clunky Wix website that was becoming outdated and difficult to manage.

They were keen on offering an online experience that was not only user friendly but filled with compassion, making the process of arranging funerals as seamless as can be for their clients, particularly as they are grieving the loss of loved ones.

The Results

The transformation of Leverton & Sons’ digital presence in collaboration with DBS Digital is a testament to the power of strategic digital marketing and compassionate website design. This success story not only brought substantial improvements in website performance but also helped a vital service provider better serve the bereaved during difficult times.

“We have employed DBS for many years and are more than happy with their great service. Initially they supported us with our SEO work and soon we came to realise they could add value both with our social media delivery and our bigger redesign of our website. We are delighted with the results, their creativity, design quality, project management and delivery were second to none. They are always there for us and understand the sensitive nature of our business. We see it as a partnership and are very grateful they are alongside us to leave us to do our job whilst in the knowledge we are in safe hands.”

Hannah Leverton | Leverton & Sons

Leverton & Sons have long set high standards within the funeral industry and with DBS Digital’s help, they now matched this standard online as well.

How we did it

User Experience

Careful attention was made towards the brand, ensuring that the website reflected the professionalism and compassion for which Leverton & Sons is well known for in their community and nationally.

The website was redesigned to be more intuitive and user friendly. This included easy navigation, responsive design, improved accessibility for all visitors and most recently an online estimator which allows users to get idea of funeral costs without the pressure of speaking to someone.

SEO

The SEO efforts by DBS Digital ensured Leverton & Sons maintained their strong organic visibility with top 3 search results for their most important keywords and several number 1 spots, resulting in an 83% increase in Google organic traffic.

Website Design

The website was redesigned with the customer in mind at all times, providing useful advice and being a website that was simple and easy to navigate. The fact that overall website traffic surged by over 100% demonstrated the enhanced online visibility and the impact of having a tied up digital campaign across several channels.

Social Media Management

The social media accounts for Leverton & Sons provide them with a way to reach people and not only talk about their services but show the work they do within the community and help people understand more about the company’s brands, values and team members. Many of the Leverton’s team have been working for the company for years and are often working alongside family members, so getting this family feel across to the public was a main goal of their social media.

Since working with DBS, their organic social media has led to steadily improved reach and engagement across all their social channels, highlighting the importance of consistent posting.

*The stats above compare 1st January 2023 to 31st July 2023 to the same period the year before. August 2022 to December 2022 is excluded because a significant event for Levertons generated a huge volume of traffic through the website that wasn’t related to any marketing activity.