Facebook to roll out automatic sound on videos

Good news for advertisers as Facebook has announced changes to their news feed which will mean that videos will automatically play with sound. Videos on Facebook auto-play, which means that they immediately begin playing when you scroll past them on your Facebook news feed. However, up until now the audio has remained muted until the video is clicked upon. Facebook had maintained that “people prefer having the choice to opt in to sound” and that their research had shown that 80% of users of the social network site “react negatively both toward the platform and the advertiser”. They now say though, that “audio is a fundamental component of video, especially when it comes to emotion and impact” and will therefore be gradually rolling out auto-play sound to users on the social networking sites. Facebook videos are an engaging way to advertise through Facebook and offer the chance to deliver more information about your product or brand and with call-to-action buttons you can drive traffic straight to your site or product. Here at DBS, we undertake a number of different Facebook marketing campaigns for our clients. To find out how we can help you leverage the power of Facebook call us on 0800 988 8366 or click here for more information.