Email marketing tools: there are so many of them, and they all claim to be ‘the best’ boasting different features, and all massively varying in price, but which ones are actually the best? Let’s dive straight into it.
Brevo (formerly known as Sendinblue)
Being one of the cheapest tools on the list and coming with some pretty neat features, Brevo is a great email marketing tool well-known among digital marketers. The tool is very user-friendly, offering a full guided tour option on initial signup to familiarise you with all the available features and options. With features including templates (pre-made and custom), analytical reporting, automation options, and even customisable meeting pages, Brevo offers a complete tool for creating compelling email marketing campaigns that convert.
Best feature? All of Brevo’s plans offer unlimited contacts at no extra cost. If you’ve got a business with a large contact list, this tool could be the best option for you.
Pricing:
- Free
- Starter – Starting from £6/month
- Business – Starting from £13/month
- Enterprise – Custom Price
Mailchimp
Mailchimp is one of the most popular and highest-rated all-in-one email marketing tools out there, and it is easy to understand why; It’s super easy to use. With a large amount of pre-made templates and a drag-and-drop email builder to be used, Mailchimp can help you create quality email campaigns whether you are a complete beginner or an experienced professional.
Pricing:
- Free
- Essentials – Starting from £10.39/month
- Standard – Starting from £15.99/month
- Premium – Starting from £279.50/month
Drip
While not the cheapest on this list, Drip is a powerful and easy-to-use email marketing tool designed for B2C brands. The tool boasts the ability to run complex automation with ease using a visual drag-and-drop workflow builder and one-off rules. Other features include workflows, automated list segments, and advanced integration, making Drip a comprehensive and perfect tool for eCommerce businesses that have outgrown their basic platform. Whilst there is no free version, you can get a 14-day free trial, allowing you to explore and decide if it works for you before you commit.
Pricing:
Starting from $39/month – based on list size and send volume
MailerLite
MailerLite is by far one of the best email marketing tools for beginners and startups. The free plan offers 1000 subscribers and 12,000 emails a month, which for free is very generous. Using the drag-and-drop editor, you can easily design a campaign that looks great and gets the message across. With additional features including a website builder, automation, and landing pages, MailerLite provides a complete tool that is best for small businesses.
Pricing:
- Free
- Growing Business – $9/month
- Advanced – $18/month
- Enterprise – Custom Price
Pipedrive
Pipedrive is an all-in-one email marketing and CRM software which makes it a strong choice for businesses that want to have everything in one place and are looking to streamline their sales and marketing efforts. The tool offers an AI-powered assistant with the professional plan and above, which helps to automate tasks and provide valuable insights, ultimately speeding up processes. With features including an email builder, email analytics, and segmentation, Pipedrive ensures your marketing campaigns are targeted and effective.
Pricing:
- Essential – Starting from £14/month
- Advanced – Starting from £29/month
- Professional – Starting from £49/month
- Power – Starting from £64/month
- Enterprise – Starting from £99/month
Conclusion
The best email marketing tool for your business depends on what your business needs. Brevo and Mailchimp can be great options for all businesses, but if you’re an eCommerce business or a beginner at email marketing, Drip and MailerLite propose a much better option.
With loads of tools available, you’re not short of options. To find the best, you’ve got to try and test different tools to establish what best works for you and your team and overall which one will help you achieve your 2024 email marketing goals.
If you want to make the most out of email marketing without the hassle, our team of specialists at DBS Digital are here to help. To learn more about our email marketing services, contact us today.
