AI has revolutionised everything digital since its initial release in 2020 and for businesses, it can help save a lot of resources when producing digital content, especially when it comes to social media. Let’s dive straight into what AI can do to transform social media for businesses.
Brainstorm Unique Ideas
Coming up with compelling ideas that meet trends isn’t always easy, especially if you’ve been posting on social media for a long time and are running low on inspiration. But don’t panic, AI is great at generating ideas. You can provide AI with everything you’ve previously focused on and your current business objectives, and it will come up with post ideas that fill in the gaps and align with your goals.
Plan Your Strategy for Success
Brainstorming ideas is difficult enough but planning them out into a complete strategy that is effective is a different kettle of fish. AI chatbots such as ChatGPT and Copilot can be a real help when it comes to this.
One of the best parts of using AI for social media planning has been its power to analyse data. By downloading your historical performance, you can input it into an AI chatbot, and it can plan your entire strategy around what has previously worked well, including posting times, the most effective content formats, and the best platforms.
Generate Compelling Graphics
Creating professional-looking graphics that stand out is time-consuming and not always an easy task, but with AI getting more advanced, it can now help improve this process.
AI chatbots such as ChatGPT, DALL-E and Copilot can generate graphics for you to use on social media in a matter of seconds from a detailed prompt.
Writing Content
When it comes to writing the text content for your social media posts, AI can be really helpful in enhancing and reshaping your content to better align with your business.
While we don’t recommend using AI to completely write your social posts, it is great to use as your own personal content writing assistant to speed up your social media creation processes and improve the quality of the text you include in your posts.
Conclusion
If you’re not already using it, AI should be included in your business’s social media management processes as it can really shape how you interact with your audience on various platforms.
While AI does simplify the social media management process, it still requires time that you might not have or the experience to fully leverage its capabilities best for your business. If you’re looking to completely free up your hands and entrust your social media strategy to specialists, DBS Digital would be more than happy to discuss our social media management services with you. To learn more, get in touch with our team of specialists today.
