AI is a transformational technology that has dramatically reshaped the future of digital marketing. To some, it may seem scary and extremely powerful, but really it is your best friend to do everything digital better. In this article, we cover how you can make the most of AI in digital marketing.
What can AI be used for in digital marketing?
Let’s dive straight into what we think AI can be really helpful for when it comes to digital marketing.
Research
Research can take a long time, especially with the internet being swarmed with thin spammy AI content that doesn’t actually provide you with the direct answer you’re searching for.
The great news is AI has already done the hard work of scraping websites, online forums, and everything you would typically have to sift through to provide you with the best answer to match your query.
Some examples of digital marketing research that it could help with are:
- Target Audience Research
To be effective, marketing strategies need to be targeted around what your audience needs and wants to see. AI can improve your process of finding all the information about your audience’s demographics, psychographics, and more.
- Competitive Analysis
As a business, you must always maintain an advantage over the competition. AI can help you research more effectively and quickly into your competition by asking it specific questions, analysing customer reviews, and exploring marketing trends.
- Customer Segmentation Research
AI can assist you with customer segmentation research by helping define objectives, collect and analyse data, develop customer profiles, validate segments, report findings, and provide additional methods for further research.
Ideas
When you have a moment where you can’t think or are just generally struggling to come up with some new ideas, AI can lend a hand in coming up with ideas in seconds that you can use as inspiration to take your brand or clients’ marketing to the next level.
There are some AI tools out there that can be a real help when it comes to ideas on what to write next or what to change for better readability in the content you’ve already produced. Some examples of these tools that we are familiar with and commonly use at DBS are:
- ChatGPT
- Wordtune
- Writesonic
- QuillBot
Creation
Whether it’s creating a marketing strategy, assisting with content creation, or creating compelling graphics for social media, AI can amplify the creation process in digital marketing.
Although it can be helpful and seems like a massive time save, it should be used and approached with caution. Take website content as an example, you can use AI for creation assistance with no problem, but we do not recommend using it for writing all the content.
Why? Because AI typically repeats content that is already existing on the internet, creating duplicate and non-unique content, which will not perform well or at all in search results.
Communication
Responding to clients and customers can be time-consuming, and even the most experienced professionals sometimes struggle to put together an appropriate response quickly.
AI can help you streamline this process which will free up more time to focus on getting actual work done.
Some communication examples that it could help with are:
- Meetings
- Phone calls
Conclusion: How can you make the most of AI in your digital marketing?
In our opinion, and at the time of writing, we feel AI is best used as an assistant that can increase an individual’s productivity and improve the delivered output. AI should not be relied on for the final output
To make the most of AI, you need to incorporate it into processes where you feel you can save time. Research, ideas, creation, and communication are just some examples of what AI can be helpful for, but it can and should be used to enhance and assist every part of digital marketing if you feel it improves the quality. Remember, quality over quantity is the key to success.
If you need help with digital marketing, our team of experts are DBS Digital are here to help. With an advanced knowledge of AI and digital marketing combined, we can craft and implement a compelling marketing strategy for your business. Get in touch with us today to learn more.
