If you want to grow, generate revenue, and become successful, having a user-friendly website to display and sell your products is essential. If people aren’t clicking that purchase button, your business won’t be around for long. That’s why creating a simple and easy experience on your website is crucial. Let’s dive into why and how you can achieve this.
What Makes a Website User-Friendly and Why Is It Important?
As an eCommerce business, you are directly relying on users to purchase products on your website to generate revenue for your business. Although important for all businesses, unless you want to miss out on potential customers, you need to make sure everything about the experience on your website is perfect for users. Here are some essential elements that you need to ensure your website follows and the effects that they can have:
Responsive Design
59.7% of global website visits are on mobile devices, so making sure that your website performs effectively on mobile is essential. If users have issues navigating and using your website on mobile devices, so will search engines, meaning you could be missing out on sales and better SEO performance.
Fast Loading Times
If loading times on your website are poor, users will simply become frustrated, and leave. This could potentially benefit your competitors, as they may simply go and purchase their products instead.
To check how long it takes for your website/pages on your website, you can use PageSpeed Insights. This tool also highlights other important metrics that you can improve to make your website more user-friendly. Here is an example of what a good report would look like:
User-Centric Content
Content influences how users discover and interact with your website and that’s why it needs to be focused on their needs, interests, problems, and how your products will solve them.
Intuitive Navigation
If navigation on your website isn’t easy for users to understand, it will make it difficult for them to find what they’re looking for. This can lead to them getting lost and ultimately leaving your site.
The Average Cost of a New eCommerce Website
If you’ve recognised that you could benefit from a completely new website, this is for you.
The cost of a new website for an eCommerce business can vary massively depending on whether you go full out and get it professionally developed or just create it yourself on a website builder.
Website Builders
eCommerce Websites built on website builders are by far the most affordable option for small budgets, but achieving a seamless user experience can be challenging. They are typically charged monthly, and prices start from £20 per month.
Builders such as Wix and GoDaddy are known for being quite slow, which doesn’t provide the best user experience. So, if a DIY website is best for your budget, we recommend using Shopify
Here are some examples of websites that have been created using Shopify:
Custom eCommerce Websites
Custom eCommerce websites, while more expensive, offer a superior user experience. The costs typically range from hundreds to tens of thousands, but it all depends on the complexity and features your business wants and needs.
Unlike websites built on builders, you are not limited by pre-set templates or other constraints. This allows for fully optimised and bespoke solutions which leads to excellent performance and user-friendliness.
For some examples of custom eCommerce websites, check out our case studies.
Additional Benefits of Upgrading to a New Website
Upgrading to a state-of-the-art eCommerce website not only improves user experience but also provides many other benefits:
- Enhanced Security: Modern websites incorporate the latest security measures to protect user data and transactions, reducing the risk of cyber threats.
- Advanced Analytics: Upgraded sites offer better tracking and reporting tools, allowing you to gather valuable insights into user behaviour and site performance.
- Scalability: A new website can be built with scalability in mind, allowing for future growth and additional features as your business expands.
- Custom Integrations: Advanced eCommerce platforms support integration with other business tools such as CRM systems, email marketing platforms, and social media channels.
Conclusion: Is it that important for my website to be user-friendly?
Yes, it really is that important. If your website is difficult to use, it will bring frustration, and people will not stick around long. Plus, it can damage your business’s reputation and lower your profit levels.
Offering a bad experience is just an advantage for your competitors. If you think you could benefit from a new website, we highly recommend doing it. Better experience = more sales, traffic and returning customers.
We’re here to help
Are you ready to step up your eCommerce game? With our professional website services, our team can design and develop a website for your business that has a great user experience, turning visitors into customers. So, what are you waiting for? Get in touch with us today and upgrade your game.
