Website analytics provide you with detailed information about your site visitors which can help you to tailor your website and get the most out of each visit. Tools like Google Analytics can help you to decipher your customers’ habits, so you can make any necessary changes and begin to tweak your website towards perfection.
Referrals
Have you ever wondered where your visitors begin their journey? Google Analytics can help you break down the exact source of each visit. This can be a valuable tool in understanding which of your marketing efforts are working and which ones need a little more attention.
Bounce rate
You’ve succeeded in bringing them to your website but for some reason they aren’t inclined to stick around. ‘Bounce rate’ shows you how many visitors are leaving after visiting just one page. It could be that your website is difficult to navigate or confuses your visitors. A strong call to action on your landing page can make sure that your visitors know exactly what you want them to do. You can read more about calls to action here.
Devices
With so many people using smart phones to access the internet, it’s more important than ever that your website is mobile and tablet friendly. Google Analytics can show you how many people are accessing your website from their phones and how their user experience compares to those who visit from their desktops. If you notice that iPhone users aren’t spending very long on your site then maybe it’s time for you to start thinking about responsive design.
Top content
Google Analytics can show you your most visited pages, which means you can start to plan content around the needs of your prospects and customers.
Goals
Tracking referrals and visitor numbers is one thing but another feature that can track actual conversions is ‘Goals’. From here, you can monitor exactly what you think is important to your business. This could be the number of people that download a PDF on your website, signed up for a free course or reached your thank you page after making an order. Gone are the days of paying for advertising with no sure way of tracking effectiveness. Google Analytics makes your internet marketing efforts completely trackable so that you can see exactly what is working for you and your customers. Read 6 reasons website fail
