This year the Gatwick Yellow Pages directory will be published in a new “compact” format.
Yellow Pages claim that the reasoning behind the new format is to improve the the usage of the directory .
Yellow Pages report that they saw a 7% improvement in usage when they trialled a larger vs smaller directory in some areas last year. This is a one off trial at present with no plans to change other Yellow Pages directories until they have thorough evidence that it is a good idea.
“The number of Yellow Pages advertisers has decreased significantly over the last 3 years which has meant the books have decreased noticeably in thickness. Could the new format be a ruse to cover up this phenomena?” questioned David Clarke an
internet marketing consultant at DBS.
internet marketing consultant at DBS.
