Ahead of the launch of DBS Digital’s rebrand and new website, Daniel Atkinson caught up with Managing Director, Julie Priestley, to find out why rebranding was important.
Daniel Atkinson: What inspired the rebranding of DBS Digital, and what does the new brand represent?
Julie Priestley: Since DBS Digital became a 100% employee-owned company the business has grown and evolved so much. It was important that the branding matched the business we have become. Not to mention utilising the skills of our fantastic Graphic Designer, Dan Day who has done a great job pulling together our ideas for the new logo and new company branding.
Daniel Atkinson: How does the new website reflect DBS Digital’s mission and vision?
Julie Priestley: When we took a step back from the business and looked at our website and marketing messaging, we realised that it wasn’t representing who we really are. As an employee-owned company offering a service-based product it is all about the people within the business. The website didn’t showcase anything around the hard work we have put in to create a great company culture which I feel is essential for delivering the highest level of service for our clients.
Daniel Atkinson: Can you share some of the key features of the new website?
Julie Priestley: The new website showcases the results we have achieved for our clients and explains our services along with the associated costs in greater detail. Our hints and tips are something we have brought across from the old website and we wanted to make it quick and easy for users to get help on the topics they are interested in.
Daniel Atkinson: What was the process like for the team working on the rebranding and website redesign?
Julie Priestley: Having so much experience designing our client’s websites we knew it was important to start with our logo design and brand messaging. This then led to a photo shoot so we could ensure we had the right images for the website. The content team have worked closely with the design team to make the website user friendly and informative.
Daniel Atkinson: What message would you like to convey to current and potential clients about the new DBS Digital brand?
Julie Priestley: Our new fresh look has been designed to reflect that we are a business that has our clients’ best interests and success at the heart of everything we do.
